Azimuth — Duolingo for the direction of your life
What it is
Azimuth is a mobile app I'm building that helps people build a compelling, specific vision of their future self, then makes that vision actionable through short daily exercises and check-ins. The closest comparison is Duolingo, but for the direction of your life instead of a language.
I own the product end-to-end: positioning, UX, curriculum design, and a large share of the actual build, using AI-assisted development workflows to ship and iterate at a pace a solo non-technical founder normally couldn't.
Try it
A live, click-through replica of the backbone of the app: Vision Building, Northstar, Daily, Nudge Bank, and Partner. It's built to actually respond when you tap. Nothing here calls the real app or saves after you leave.
Vision Building
Foundation
5 levels · complete
Daily Happiness
5 levels · complete
Career & Craft
Level 3 of 5
Health & Body
Locked
Relationships
Locked
Career & Craft · Level 3
Define the version of your work you'd be proud of.
~6 min · 4 exercises
Your Northstar
Foundation Snapshot · complete
Top values: Craft, Discipline, Connection. Idol archetype: The Builder.
Vision Statement · locked
Unlocks once you've completed 2 Domain Visions in Vision Building. You're 0 of 2 there.
Domains defined
Momentum
1,160
Energy · MediumEnergy today
Today's intention
noted
1 redirecting · 1 motivating ready to schedule (rated 2+)
Saved nudges
Redirecting · Auto · from Foundation
When you open Instagram before noon, you're avoiding something — name it first.
Motivating · Auto · from Daily Happiness
You said mornings are when you actually think clearly. This is that window.
Add one manually
Partner
No partner connected yet
Add a partner from the Daily screen, then this page will show their progress and quick ways to reach them.
Partner
Alex
6-day streak · kept their word 3 of 3 this week
Alex's week
Alex's last note
"Rough day but I still showed up for the morning block. Small win."
Vision Building
The curriculum itself — Foundation, then eight Domain Visions, then Integration and Goal Architecture. Every level you complete here feeds two other screens: it builds your Northstar, and it seeds your Nudge Bank. Tap Enter Level to see one complete and the next unlock.
Your Northstar
The synthesized output of Vision Building — not a to-do list, a statement of who you're building toward. A Foundation Snapshot appears as soon as Foundation is done; the full Vision Statement unlocks once you've completed at least two Domain Visions. Go complete a level or two in Vision Building and come back.
Daily
Where you actually live day to day. Momentum, energy, and today's intention — plus a one-line reflection generated from your own words the moment you save it.
Nudge Bank
Mostly auto-generated. Anything you write in Vision Building that's flagged nudge-ready gets tagged and dropped in here on its own — sorted redirecting or motivating. You can add one by hand too, but that's the exception, not the main path.
Partner
Optional accountability. Connect a partner and this screen shows their streak, their week, and a place to send encouragement — momentum is easier to sustain when someone else can see it.
Demo state, not the real app —
Why it exists
Most people trying to figure out their life end up in one of two places: passively consuming content about it — podcasts, threads, books that never manifest into action — or posting the version of "working on myself" performatively, rather than doing the system that underlies progress.
Azimuth exists to give that work a structure, the same way Duolingo made a language a five-minute habit instead of a chore. I built it first for people who are already building these habits — athletes, founders, people working toward specific goals. I want to take the structures these high-performers rely on and spread them to everyone else.
What it does
Seven pieces feed into one daily loop. Nothing is a standalone feature. What you write is contextualized and gets reflected back when you most need it.
Vision Building
A branching curriculum — Foundation, then eight Domain Visions (career, health, relationships, and more), then Integration and Goal Architecture — rendered as a tree you climb one level at a time, not a syllabus you dread.
Your Northstar
The synthesized output of Vision Building, not another screen you fill out. A Foundation Snapshot appears as soon as Foundation is complete; a full Vision Statement follows once you've built out at least two Domain Visions.
The daily check-in
Energy, intention, and a nudge pulled from your own past answers. The whole ritual takes under two minutes and sidesteps the blank-page problem of journaling.
The nudge engine
Anything you write that matters gets tagged and can be saved to your Nudge Bank — sorted as "redirecting" or "motivating" — then resurfaced later: morning, midday, evening, or exactly when you open the app on a low-energy day.
Momentum & streaks
A momentum score and a color-coded activity calendar replace vague stats screens — including "resilience days," when you showed up anyway on a hard one.
Reflection cards
After each written exercise, a one-line reflection generated from your own words, summarizes what you worked through, and is a memorable touchstone to return to in moments of reflection.
Accountability pairs
Optional partner matching so someone else can see whether you kept your word that week — the partner screen shows their progress and quick ways to reach them once you're connected. Momentum is easier to sustain when it isn't private.
Design philosophy
Five rules I try not to break, from the curriculum spec down to the shade of the shadows:
- Tap over type — default to ranking, selecting, and swiping; free text is reserved for moments where your own words become worth handing back to you later.
- Short bursts — every exercise runs 30 seconds to 2 minutes, so depth comes from returning daily, not from long sessions you have to schedule around.
- A guide, not a game — Duolingo's structure and momentum, inside a dark, premium palette.
- Your outputs are the product — every exercise produces a structured record that later feeds the nudge engine, not a diary entry that disappears.
- Nothing is final — you can re-do any exercise; new answers version instead of overwriting old ones.
It should feel like a trusted guide in the dark — not a game, not a dashboard.
Where it stands
Azimuth is currently in private beta, shipping to new users through a small, selective "Founding 25" cohort who get the app first and shape what it becomes.